![]() ![]() In other words, a business card for this site does not yet exist. ![]() When a new site is created, it is initially not saved by social media in any way. ![]() How is a social media business card created? Fortunately, thanks to the fact that OG tags are standard, all we have to do is to set up our site properly the first time around, and we should have all of the potential problems off our chests. Things vary For some site owners, social networking sites such as LinkedIn may not be as important as for others.To have full information about where a business card may appear, use statistics relevant to your audience. The presented data applies to Poland other countries may have other social media sites that use similar or different OG tags.We should bear in mind the following when considering the data above: The most used social medium is YouTube, closely followed by Facebook.The average daily amount of time spent on social media is almost two hours.47 percent of the population (18M people) actively use a social media websites.Statistical data allows us to understand a little better both the scale of the reach of social media sites as well as where we can expect our site’s business card to appear. Twitter, as the only social website besides using OG tags, also uses dedicated ‘Twitter’ tags (more on this topic later in next part of the article), these twitter tags take the following form when placed inside a side’s head:īefore we move on to more technical stuff, let’s talk about statistics. It is designed to be a standard for managing cards generated on social networks and allows us to define ‘once and for all’ tags for all social media.įor this management to be possible, the protocol provides us with a dozen or so dedicated ‘meta’ tags (more on this topic later in another part of the article). OG stands for Open Graph, a protocol which is created by Facebook. (where the bold text is the attribute which tells us what we want to specify, and the underlined text tells us what the content on the business card should be). This information, for example on Facebook, is presented as follows: So what are ‘OG’ and ‘Twitter’ all about?īoth of these names refer to the meta attributes added to the source of the web page. An image of the shared page (tag og:image).The name of the shared page (tag og:site_name).A description of the shared page (tag og:description).The title of the shared page (tag og:title).Read also: SEO Foundations What comprises a social media business card?Īlthough the final appearance of the business card will actually depend on the particular site on which it appears, in most cases the business cards will contain basic information about the page, i.e. As confirmation – a photo showing the typical facial expression of an average John Doe who saw a poor business card on Facebook: As a result, if the appearance of the site’s card is not appropriate, it may deter people (which could be our potential customers and/or recipients). Then, despite our misgivings, it is worth remembering that even if we do not dedicate our site a special profile page on social media, it can still be transferred in private conversations between users. Therefore, based on the assumption that sooner or later our site’s business card will appear on social media, it is worth taking steps to ensure that it does not put off our potential users.īelow you can see the response of the average John Doe who looks at a correctly prepared business card:Īnd what if you think that your site does not need such elements because you do not use Facebook, because you do not see such a need? Website links that appear on social networks are mostly transformed into so-called “cards” for which the word “business card” would be better suited. If we assume that SEO contains all processes related to the visibility of our website, then managing social media tags is without doubt somewhere at the top of our priorities. ![]()
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